A master of fear masters multi-platform publishing
(The following is a dramatization.)
Kevin ran a small book publishing company that specialized in horror and urban fantasy, trying to use multi-platform publishing to get bigger. The MPP was not for the books themselves, but for their promotions of the books. This included book trailers, podcasts of authors, recordings of radio and TV interviews and livestreams of signings and other public events. Kevin had his own business Web site, of course, but it did not get as much traffic as he would like. For that, he had to do onto YouTube, Smart TV and social media.
Different platforms required different approaches. Fans on Facebook and Twitter — especially the latter — did not want to spend too much time on any one thing.Some people might be willing to watch something lasting half an hour, but for most of them, ten minutes was the limit. This was ideal for book trailers, which were less than two minutes. In the case of Twitter, these trailers had to be retweeted several times a day to ensure they were seen.
Those who went to the website, or those who watched their channel on a Samsung Smart TV or on YouTube, were prepared to watch something a little longer. On these platforms, anything within reason could be uploaded and shown. Kevin found a multi-platform publishing platform that was not only able to do all of these things, but allow individual authors to embed his content on their own sites for the purpose of marketing their own books and give him the analytic data on who was watching what and for how long.
Multi-platform publishing made easier by Lightcast
Lightcast gives your businesses its own online video platform and can help you and your company publish your video on online media, including your own website, social platforms, Connected TV or our online media campus. This can be livestreamed or archived content. By offering your videos at many bitrates and resolutions, we can make them visible on all devices and give all your customers the best possible experience. You upload the material once, and we take care of the rest.
Let us give your business its own channel and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and a whole lot more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. If you are ready to start multi-platform publishing your content, request a callback from Lightcast today.
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