Multi-platform publishing increases your reach and appeal

Multi-platform publishing advantages

Multi-platform publishing has many advantages. If you run a business that depends on people seeing your videos, either because your videos advertise your product or because they are your product, you may be ready for multi-platform publishing. Putting your videos on your own website is all very well and good, but you are still only showing them to people who go to your website. In addition, your videos may not be optimized for watching on smartphones or Connected TV. With multi-platform publishing, you can reach many more potential customers, especially on social media sites. Go where your prospects are and you can increase your share of the market.

You might not want to do all the work yourself

In order to deliver your content to all mobile devices, set-top-boxes, SmartTVs, websites and web applications, multi-platform publishing requires many different bitrates and file formats. This ensures that different versions of the same video can be shown on 3G and 4G mobile apps (small screen, limited bandwidth) and TV apps (possibly huge screen, lots of bandwidth). It may also mean creating some videos specifically for certain platforms. Facebook and Twitter, where the feed changes from minute to minute, are perfect for very brief videos. But regular customers should also be able to access your longer videos and livestreamed events through these platforms if they so choose.

Getting your video into all these different bitrates and formats is a lot of work, and so is making sure your site can go back and forth between Flash and HTML5 players. Rather than do this work yourself, it is better to have a company that can do it all for you, so that you can concentrate on the core strengths that make your business excel.

Multi-platform publishing with Lightcast

Lightcast provides businesses with an online video platform and can help you and your company publish on online media, including livestreaming services across all platforms — your own website, social platforms, Connected TV or our online media campus. With multiple bitrates and resolutions, we can make your videos compatible with all devices and give all your customers the best possible experience. You upload it once — we do the rest.

Let us give your business its own channel and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. If you are ready to start multi-platform publishing your content, request a callback from Lightcast today.

More Info : https://www.lightcast.com/multi-platform-publishing/