Smart TV apps to grow your business
With Smart TV apps, customers can now use their
big-screen TVs to watch Netflix, Amazon Prime Video, HBO Go and HBO Now, Hulu
and VUDU in the U.S., iPlayer and All 4 in the U.K., and anything on YouTube,
or to play Playstation. They can even use those big-screen speakers to play music
with Spotify.This is one of many ways in which computers and TVs are merging
into a single convenient package.
You can also take advantage of a Smart TV app to reach your old
customers or to reach out to new ones by having your own channel on Smart TVs.Samsung
is the leading manufacturer of Smart TVs. Your Smart TV App can be a channel
for your business that will be visible on Smart TV, one of many OTT/Connected
TV platforms you can reach your customers through. What you use it for is up to
you, and depends on the nature of your business. It can be an avenue for
marketing, or it can be a source of revenue through subscription or
advertising.
What you need
Besides the app itself, which should be built for the Samsung Smart TV
App Store, you will need other things. First of all, and most obviously, you
need content — video content. It can be a media archive, live events or a 24/7
linear stream, but it needs to be existing media publications in video form
that people will want to watch. Not only do you need content, you should also
You also need an OVP, or online video platform. This is where you will
upload your content and manage it. And you need a CDN — a content delivery
network where your video will be stored and delivered.
Lightcast offers Smart TV apps
Lightcast provides businesses with an online video platform and can
help you and your company publish on online media, including livestreaming
services across all platforms — your own website, social platforms, Connected
TV or our online media campus. We will take care of your online video platform,
content delivery network and Smart TV apps. All you need to bring is the content.
Let us give your business its own channel and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. To learn the pricing options, lease and ownership models and requirements for your Smart TV App, request a callback from Lightcast today.
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