An OVP to help you grow your business
An OVP, or online video platform, allows you to reach your customers through a variety of
outlets. With so many potential outlets for media publishing — Google TV, Apple
TV, Roku — you may be wondering which one is right for your business. The
answer is, all of them. You may be able to find more potential customers on
some of them than on others, but none of them should be left out entirely. You
can build the perfect website, you can use search engine optimization to make
sure it shows up on the top page of the right searches, but when you have done
all that, there are ways to expand your reach and viewership.
That said, chances
are you do not want to spend hours every week uploading your content and
embedding it to multiple properties. In addition, different publishing
platforms require different bitrate and file formats, adding yet another
complication to this task.
Develop your own channel
With an OVP, your
business can have its own channel — one that is not limited to connected
television, but can bring your message over many mobile, gaming and social
media platforms. The advantage of this system is that it relieves some of your
workload, automating your media publishing and allowing your company to
concentrate on doing what it does best.
A good OVP will
also let you know who is watching your content, from where and for how long.
This will help you understand your viewership and better target your product,
your advertising and your marketing strategies.
A good OVP will
allow you to livestream events in any bitrate and with any live-encoder of your
choice. This will let your customers watch over their phones or on big screens,
on Connected TV, YouTube, Roku, Facebook, iTunes, xBox, Apple TV, or wherever
they please. Multi-bitrate delivery insures that no matter what device or
platform they are watching on, your viewers will have a seamless viewing
experience that is not interrupted by re-buffering.
Lightcast offers OVP for media publishing
Lightcast provides
businesses with an online video platform and can help you and your company
publish on online media. Let us give your business its own channel and multiply
your reach through our proprietary digital media distribution system. With a
Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers,
Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout
Systems, Live Recording Services, Publishing Automation and much more. You can
manage your media content through your Lightcast control center, and the Media
Statistic Center will let you keep track of your viewership. If you want to
take advantage of an OVP for multi-platform publishing, request a callback from
Lightcast today.
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