Tuesday, January 30, 2018

To pick a content management system, know your needs

Know what you want from a content management system
Before you start shopping for a content management system, make sure you know exactly what you want and that everybody’s on the same page with it. How big is this site going to be? How much content will be on it, and how often do you plan to update it? Are you interested in a pay-per-view service, a subscription service or an advertisement-funded service? You should not only know this, but what a content management system can do, so you have reasonable expectations.

It takes time and effort to move your content to acontent management system. Make sure you choose a content management system that is easy and convenient to use, so that once the new CMS is in place, you have a net saving in time and effort that increases the longer you use it.

Look for a system with the right specifications
Some content management systems limit the number of videos you can store, or maximum file size to 50 MB or something in that neighborhood. This may not be adequate for your needs. Others don’t make it easy to share your content on social media, or make it hard to monetize.

What you really want is a system that gives you the information you need on who’s watching, where and on what. The more you know about your fans, the more effectively you can monetize your content, giving them what they want and ensuring profit for your company.

Lightcast offers content management for your business
Lightcast provides businesses with an online content management system and video platform. We can help you and your company publish its videos on online media. With multiple bitrates and resolutions, we can make your livestream compatible with all devices and give all your customers the best possible experience.

We can give your business its own channel and use our proprietary digital media distribution system to increase your reach. Our Video Control Center lets you manage all your video content and deliver it on your own website, social media sites, your YouTube channel, iTunes and other apps and channels. We can also build and publish Roku, FireTV, Android TV and AppleTV apps for you, as well as a mobile video website.

With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more. You can use the Lightcast control center to manage your media content, and you can use the Media Statistic Center to keep track of your viewership. If you want an up to date and easy-to-use content management system, request a callback from Lightcast today.

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