Livestreaming can take your popularity to the next level

Use livestreaming to expand your reach

If you organize events, find these events selling out, and want to increase your market but are having trouble securing or paying for a larger venue, livestreaming is the answer. With some fairly inexpensive equipment, you can suddenly expand your attendance to a crowd the size of which is limited only by your marketing ability.

Don’t worry that this will reduce the number of people who want to attend in person. You’ll find the opposite is true. Many events planners have discovered that livestreaming an annual festival one year can greatly increase ticket sales for the next year, as people who liked what they saw on their screens want to get a better view next time.

Facebook Live has found that users watch three times as long and comment ten times as often as when they’re watching live events and when they’re watching pre-recorded events. That doesn’t mean the footage isn’t useful once the event is over. You still fully own it, and it can be a part of your advertising.

Making sure your livestream is a success

The key to having a successful livestreaming event is to first build up your fan base until you have a lot of people who want to see this event. For this, you’ll need an online video platform that can host your video content and make it widely and reliably available. You’ll also need a social media presence that can help your fans share links to your content with their friends.

Once you have your fans, you need a livestreaming service that can reach as many people as possible, with many different encoders, bitrates and resolutions streaming your content to whatever devices and platforms people want to watch on. This service should offer the capacity to show your content reliably, without pauses for buffering.

Lightcast offers a platform for livestreaming events

Lightcast provides businesses with an online video platform and can help you and your company publish on online media, including livestreaming services across all platforms — your own website, social platforms, Connected TV or our online media campus. With multiple bitrates and resolutions, we can make your livestream compatible with all devices and give all your customers the best possible experience.

Let us give your business its own channel and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more. You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. If you want to be able to livestream your events, request a callback from Lightcast today.

More Info : https://www.lightcast.com/live-streaming/