Livestream your content to reach more of your audience

Livestream creates a shared experience

Livestream is something you can use to help your business. The point of livestreaming, from the point of view of a customer, is to experience an event at the same time as everyone else. There is nothing like watching a concert or a sports event and knowing that this particular moment in time has never been seen before. This requires the right sort of app in order to make sure it happens smoothly, without interruptions. And since people will be watching it on whatever they have available at the time, it should be accessible on a variety of platforms and devices, with many bitrates and resolutions available and the software to choose between them automatically so that customers do not have to do it.

If all you want to do is livestream, there are hosting services that specialize in streaming content. Create an account with them and use their web broadcasting program. But if you want to offer other services as well, you should look for a company that offers a versatile platform for everything you are trying to offer.

The best linear streaming services will offer more than one way to stream. This may include turning a channel of VOD content into a livestream that loops endlessly and can be changed and updated as needed. Or it can just be a regular livestream, in which your live-encoder sends video to an access point and is delivered to all apps and platforms. Or it can mean cloud-scheduling, in which you set up a schedule grid for a 24/7 linear feed, allowing you to integrate your content with commercials for your own products or those of your sponsors, or with whatever other defined filler videos you choose. A really good service will fill the gaps in your stream with these videos automatically.

Lightcast offers a platform for livestreaming events

Lightcast provides businesses with an online video platform and can help you and your company publish on online media, including livestreaming services across all platforms — your own website, social platforms, Connected TV or our online media campus. With multiple bitrates and resolutions, we can make your livestream compatible with all devices and give all your customers the best possible experience.

Let us give your business its own channel and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. If you want to be able to livestream your events, request a callback from Lightcast today.

More Info : https://www.lightcast.com/live-streaming/