With an OVP, you can have your own
channel
An
online video platform lets you create your own channel and offer it on Google
TV, Apple TV, Roku and other outlets. This
will enable you to expand your reach much more than you could using your own
website as a platform. In addition to over-the-top television, an OVP can let
you distribute your message over social media platforms such as Twitter,
Facebook and Instagram, mobile platforms and gaming platforms. By making your
media publishing as automatic as possible, this platform will let you and your
company concentrate on making the content that is drawing the viewers in the
first place.
Content management and analytics
The
right online video platform will come with content management systems that let
you import large video files, organize them into playlists for the benefit of
your viewers and make them accessible to customers on any sort of device. An
OVP can save you a lot of effort by making sure your content is available in
different sizes and file formats and can be accessed at different speeds.
Good
analytics are the key to making use of an online video platform. The first
thing to know is the number of impressions — on how many occasions people are
getting a chance to become aware of your channel and its content at all. You
can also see where these people are watching from, and which videos they play
and request most often. You need good video analytics to know how much of each
video your customers watch, and which ones are the most popular.
Finally,
you need to be able to look at your revenue. You need to know not just how much
money your channel is making, but where that money is coming from. If it is
coming from subscriptions, it will help to know when the most subscriptions
were made, and what content you were advertising at the time.
Lightcast offers an online video
platform for media publishing
Lightcast
provides businesses with an online video platform and can help you and your
company publish on online media, giving you your own channel and a proprietary
digital media distribution system to increase your reach in the market. With a
Lightcast MEDIA CLOUD account comes useful tools such as Channel Managers,
Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers,
Cloud Playout Systems, Live Recording Services, Publishing Automation and much
more. You can manage your media content through your Lightcast control center, and
the Media Statistic Center will let you keep track of your viewership. If you
want to take advantage of an OVP for multi-platform publishing, request a
callback from Lightcast today.
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