Smart TV apps- getting the right ones for your viewing

Smart TV apps- Get to know the players in Smart TV

Smart TV apps are so varied. If you plan on offering content for Smart TVs, you should know the companies in the field. The strong position of Samsung in the TV market is especially clear in the field of Smart TV. If you want to offer OTT content, you need to get an app that will make sure it can play on a Samsung Smart TV. As a bonus, Samsung has apps that allow social media streaming

Roku has been in the Smart TV business since 2014. Roku apps offer streaming for many different content providers, some of which fit the business model of television studios, while others do not. These include Amazon Video, BBC iPlayer, Google Play Movies & TV, Hulu, Netflix, Showtime, Vudu, YouTube and many more. So if you were to have your own channel available via a Roku app, you would be in good company — or, to put it more practically, you would have some good competition. Make sure no one else is offering quite the same thing you are.

With analytics, you can see what you are doing

If you want to offer content via Smart TV apps, you will need someone to provide you with the app, and you will want to make sure it is reliable. You will also want to work with a company that lets you monetize your content in whatever way suits your business model, and offers the analytics to show how well the app works and who is watching, when and how much. This lets you interact with your audience without putting them to the inconvenience of answering questionnaires, letting you tailor your content to give them more of what they want.

Lightcast offers Roku apps, otherSmart TV apps

Lightcast provides businesses with an online video platform and can help you and your company publish on online media, including livestreaming services across all platforms — your own website, social platforms, Connected TV or our online media campus. We will take care of your online video platform, content delivery network and Smart TV apps, including Roku apps. All you need to do is supply the content.

We can give your business its own Smart TV app and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. To learn the pricing options, lease and ownership models and requirements for your Smart TV App, request a callback from Lightcast today.