Multi-platform publishing can benefit you business

Multi-platform publishing for all types of businesses

(The following is a dramatization.)

Multi-platform publishing can be useful for all types of businesses. Even a restaurant can have a use for multi-platform publishing. My own restaurant, for example, is a new and fairly upscale establishment and is trying to reach out to new customers without cutting our prices below operating costs by convincing as many people as possible that we happen to be worth it. We are doing this by showing them the food we prepare.

Have you ever seen one of those cooking demonstrations on Facebook, where they show you a sped-up tape of how to prepare some small but delicious dish that you end up really wishing you could taste right there? And have you ever tried to follow that recipe, only to have it turn out neither looking nor tasting so good, even assuming you had all the ingredients on hand to begin with? Cooking, on that level, is a little like stage magic — when someone shows you the tricks behind it,you may be tempted to believe that anyone can do it, and technically you would be right, but very few people can actually do it well enough to pass muster.

 From my perspective, this is good. Seeing it done on multi-platform publishing, and doing it themselves but not that well, should make people want to try the food when it has been prepared by an expert. The reason you need multi-platform publishing is that you never know where people are watching. I have two to four minute versions of my videos for spreading on Facebook and Twitter, and 15-minute to one-hour versions on YouTube that can also be shown in high definition on Connected TV.

Multi-platform publishing made easier by Lightcast

Lightcast gives your businesses its own online video platform and can help you and your company publish your video on online media, including your own website, social platforms, Connected TV or our online media campus. This can be livestreamed or archived content. By offering your videos at many bitrates and resolutions, we can make them visible on all devices and give all your customers the best possible experience. You upload the material once, and we take care of the rest.

Let us give your business its own channel and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and a whole lot more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. If you are ready to start multi-platform publishing your content, request a callback from Lightcast today.

More Info : https://www.lightcast.com/multi-platform-publishing/