Thursday, October 12, 2017

OTT streaming is about to get even more impressive

OTT streaming – get ready for the future
OTT streaming is becoming a revolution and getting more and more impressive.  4K is the new standard in viewing quality for over-the-top television. In the next few years, we will start to see 8K coming, with four times more detail than 4K and 16 times more detail than 1080hp HD. That is going to mean higher resolution, better image quality, and a greater than ever need for bandwidth and storage space.

 Already, OTT streaming looks like the future of television. The top OTT platforms reach over 250 million viewers in North America alone. A recent study found that 71 percent of millenials are using streaming and OTT to watch TV, and over a third are watching on smartphones and tablets. This means that OTT streaming needs to be in many bandwidths, not only to offer content to the 8K screens of the future, but to the many video platforms of the present. Netflix and Amazon, once merely warehouses for the content of others, are now famous for their original programming.

All this matters when you are looking for a service to make your content available to over-the-top television. The most important thing is that OTT streaming has to work the first time. A consumer who tries to stream a video and has it fail may not try a second time. There are too many other things to look at. And a consumer who tries an app several times and has it fail may give up on that app altogether. So reliability is a must. This is why you need the right app development service, the right video platform and the right content delivery network to keep your content secure and get it out there where you can monetize it.

 Lightcast offers access to OTT streaming
Lightcast provides businesses with a content delivery network. Our Turnkey OTT Portfolio can help you and your company publish over-the-top content on platforms including Roku, Amazon FireTV, AndroidTV, AppleTV, Chromecast, OperaTV, Tablet WebApp, iOS, Google Play, iTunes, Samsung SmartTV, LG SmartTV, Sony PlayStation and XBOX with no development costs. Our proprietary digital media distribution system can give your business its own channel and multiply your reach.


We offer the shortest time to market in the whole industry. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. If you want to take advantage of OTT streaming, request a callback from Lightcast today.

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