Online video platforms are useful for content providers, advertisers

Online video platforms growing in reach and use

Online video platforms, or OVP continues to grow throughout the world. In China, online video platforms have begun producing reality shows equal to or better than what the TV stations produce.In India, use of these platforms is spreading from the cities into the countryside. Here in America, according to a tech report on CNBC, Amazon is trying to compete with YouTube for online ads, and is receiving criticism that companies that advertise on online video platforms expect more information on how their ads are doing.Whether you are a content provider, an advertiser or both, you should know how to make use of online video platforms and what to expect from them.

An OVP eliminates the need for you to embed your content to different social media platforms after you upload it. It also takes care of the need to translate the content into different bitrate and file formats in order to allow it to play on different devices. It should also let you livestream events with the live-encoder of your choice, in any bitrate, and should offer your viewers a seamless viewing experience uninterrupted by buffering.

The advantage of having your own channel

If you are a content creator, nothing helps your business establish its own identity like having its own channel. With this, you can distribute your content over Connected TV, YouTube, Roku, iTunes, xBox, Apple TV, on social media platforms like Twitter and Facebook, and on whatever devices they wish. This automates your media publishing, letting you concentrate on content creation instead of managing a dozen accounts on as many sites.

The right OVP will also give you the analytics to determine who watches your content, from what and for how long. This will help you understand your viewership and better plan your advertising and your marketing strategies. Your advertisers will also be able to make use of this information themselves.

Lightcast offers Online Video Platforms for media publishing

Lightcast provides businesses with an online video platform and can help you and your company publish on online media. Let us give your business its own channel and multiply your reach by using our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership and see which pieces of your content are most successful. If you want to take advantage of an OVP for multi-platform publishing, request a callback from Lightcast today.