Global CDN is needed if you have international customers
Global CDN- Content Delivery Network is very helpful if you have international customers. The best reason for a global CDN is that there is no reason to confine your advertising reach to the U.S. and Canada. In addition to the British Isles, Australia and New Zealand, there are over two hundred million English-speakers in India and Nigeria combined, and you never know how many of them might be interested in your product and have the money to buy it.
So, even with such a large potential market, how does a global CDN help you reach them? We are used to thinking of the Internet as being a place where space does not matter, where data can get from anywhere in the world to anywhere in the world instantly. In fact, however, a large distance between data storage and the person trying to access it can create a delay of several seconds. This is called latency, and the more tech-savvy your customers are, the less they will want to put up with it. It is especially annoying in streaming video content.A global CDN stores your video content in multiple web caches in different parts of the world not only make sure people on other continents can get your content quickly, but also creates the right amount of redundancy to make sure if one cache fails, another one can smoothly serve as backup.
Good delivery and good analytics
A good global CDN will automatically direct the user to the location that is the least number of network seconds away, keeping bandwidth use to the minimum necessary. With many different bitrates available, it will ensure that your customers can see your content on all possible platforms, from Facebook and Twitter to big-screen ConnectedTV. If you want to see who is watching, what platforms and devices they are using and which videos are most popular, the CDN will offer analytics that let you see this. This will let you target your marketing more effectively.
Lightcast offers a top-notch global CDN
Lightcast provides businesses with a global content delivery network and can help you and your company publish your content on online media. We can give your business its own channel and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. If you want to take advantage of a global content delivery network to reach customers all over the world, request a callback from Lightcast today.
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