Whoever you are, you might have a use for a content delivery network, or CDN. If you have a business that has a fairly small number of repeat customers, a content delivery network can give you a chance to interact with them, strengthening their loyalty and helping them form a supportive community.If you run a church or nonprofit whose work is very important to a lot of people, you can document your work in video form and let them see it through a CDN.If your content — music, short movies, TV — has developed its own fan base, you can get instant feedback from them and learn what it is they love about you.
What you should look for in a CDN
If you’re shopping for a content delivery network, the first thing you should look for is high-performance streaming, to give your customers an uninterrupted viewing experience. There should also be redundancy, and lots of it. There should be several different pieces of software that can do every task, so that if one fails another can take up the slack with a minimum of delay. There should be automatic backups to protect your content from hackers and accidental erasures. There should also be reliable analytics, so you can tell how many people are watching, who they are demographically, what they’re watching on, and which bits of content they particularly like.
The CDN should be compatible with as many different devices and platforms as possible. It should be able to show your content on Connected TV, on somebody’s Facebook wall on a tablet, or in a tweet on somebody’s smartphone. This means having it available at different resolutions and automatically sending the right one to each device. This also means detecting how much bandwidth a particular user has and sending the content at the right bitrate, so that there are no long periods of buffering or outbreaks of poor resolution in the image.
Lightcast offers a CDN to help you reach your fans
Lightcast provides businesses with a content delivery network and can help you and your company publish your content on online media. We can give your business its own channel and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. Whether you’re a business, a nonprofit or a church, if you need a good content delivery network, request a callback from Lightcast today.
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