Multi-platform publishing to boost your business
Multi-platform publishing, or MPP, can be used in all sorts of fun and inventive ways for your business to develop its personality as well as its appeal. If you want to show your employees singing Christmas carols, you can do so as video or audio content. Audio content might seem like the cheap option, but it has its advantages — it’s accessible to the blind, and to people who are driving, fixing dinner or doing other work. Showing you’re a business with a personality will make people feel better about giving you money. And, of course, you can monetize many of the most popular videos themselves.
But where do you put it? If you put it on YouTube, you’re competing with literally the rest of the world for other people’s attention. If you put it on your own website, the only people who see it will be your own visitors. If you put it on Facebook, Twitter, Instagram and all the other platforms, you’re already doing multi-platform publishing. Your content is going to be seen, but you’re going to be spending more and more of your time managing your social media presence.
A simpler approach to MPP
There’s an easier way. Good software streamlines the process of managing content across multiple platforms, letting you show the same video in different file formats and bitrates and automatically choosing the best one for each device people view it on.
And you can take things even further. With MPP, you can extend your reach into the vast and growing Smart TV field. Your content can become a part of regular viewing for many people.
Lightcast will give your businesses its own online video platform and is able to help you and your company publish on online media, including live streaming services across all platforms — your own website, social platforms, Connected TV or our online media campus. Let us give your business its own channel and multiply your reach through our proprietary digital media distribution system. By offering your videos at many bitrates and resolutions, we can give your customers the ability to watch on all devices and make sure they all the best possible experience. You upload it once, and we do everything else.
With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership and what they’re watching. If you’re ready to start multi-platform publishing your content, request a callback from Lightcast today.
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