If you are a creator of video content and you have developed a strong following on your own website, and especially if this is a following that already seeks you out on more than one platform, it might be time for you to take your business to the next level with a SmartTV app.SmartTV is a growing market that’s rapidly growing, not only in size but in profitability.It offers the options of having your content paid for through advertising space (the way traditional TV does it, offering subscriptions (the Netflix model) or pay-per-view. You can also distribute some of your content for free, using it to advertise other content or products.
When you have an app, you should offer it through Samsung’s app store. Samsung is by far the dominant manufacturer of Smart TVs in the world market. It’s become one of those online brands so dominant as to be inescapable, especially since it now offers apps that let its users check Facebook, Twitter and Instagram.
Smart TV analytics
The key to being able to make good use of a Smart TV app is the ability to understand and interpret analytics. How many new viewers do you get in any given week? Where do they come from, and what devices do they watch on? When someone starts watching one of your videos, how likely are they to watch it all the way to the end? What percentage of your viewers are people who’ve been to your site before? If you have ads, are they watching or blocking them? With this information, you can better fine-tune your content to satisfy your customers and expand your market.
Lightcast offers Smart TV apps
Lightcast provides businesses with an online video platform and can help you and your company publish on online media, including livestreaming services across all platforms — your own website, social platforms, Connected TV or our online media campus. We’ll take care of your online video platform, content delivery network and Smart TV apps, including Roku apps. All you need to do is supply the content.
We can give your business its own Smart TV app and multiply your reach through our proprietary digital media distribution system. With a Lightcast MEDIA CLOUD account comes Channel Managers, Archive Managers, Metadata Managers, APIs, DRM services, Live Event Managers, Cloud Playout Systems, Live Recording Services, Publishing Automation and much more.You can manage your media content through your Lightcast control center, and the Media Statistic Center will let you keep track of your viewership. To learn about the pricing options, lease and ownership models and requirements for your Smart TV App, ask for a callback from Lightcast today.
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